Corylaphine
Learn to interpret data that actually matters. This program teaches you how to track what users do, understand why rankings change, and make decisions based on evidence rather than guesswork.
Each module covers a specific part of analytics work. You'll practice with real datasets and learn to spot patterns that indicate problems or opportunities.
Configure tracking correctly from the start. Learn to create custom events, set up conversion goals, and filter out bot traffic that skews your numbers.
Extract insights from position data, understand CTR patterns across different query types, and identify pages losing visibility before it becomes critical.
Move beyond basic volume metrics. Learn to assess search intent, estimate traffic potential based on SERP features, and identify gaps competitors haven't noticed.
Run crawl tools properly and interpret the results. Prioritize fixes based on actual impact rather than fixing everything the software flags as an issue.
Monitor rankings across different locations, understand how proximity affects visibility, and measure the impact of local optimization changes.
Build dashboards that show trends clearly. Learn to present data to stakeholders who don't care about metrics but need to make decisions.
First two weeks cover basic analytics concepts and tool setup. You'll configure tracking on practice sites and verify data accuracy.
Analyze anonymized data from actual client projects. Learn to identify patterns in traffic drops, ranking fluctuations, and conversion issues.
Complete weekly assignments that mirror real consulting work. Create audit reports, track campaign performance, and document findings clearly.
Final project involves auditing a live website and presenting recommendations. You'll defend your findings in a review session with experienced analysts.
Both instructors run active consulting practices and teach based on work they did recently, not theories from outdated case studies.
Spent seven years managing SEO for e-commerce sites with monthly traffic above 500k. Now consults independently and teaches the analysis methods he uses daily. Specializes in diagnosing traffic drops and recovery strategies.
Former agency analyst who moved to in-house SEO three years ago. Handles technical audits for sites with complex architectures and teaches the crawling techniques that actually find problems worth fixing.
Works primarily with SaaS companies on conversion optimization. Teaches the reporting and dashboard sections, focusing on metrics that connect SEO work to business outcomes stakeholders care about.
Runs content audits for publishing sites and subscription platforms. Handles the keyword research modules and teaches intent analysis based on SERP patterns rather than just search volume data.
Next cohort begins in two weeks. Program runs for eight weeks with live sessions twice weekly and ongoing assignment review.
Two sessions per week, recordings available if you miss one
Maximum 15 participants for detailed feedback
Access to instructor chat for three months after completion